Published on 15th December 2022 at 09:08

Windsor Belgard open its Opel doors 

Opel Ireland has announced the appointment of Windsor Belgard to the Opel Dealer 
Network, effective 1st February 2023. Opel will take its place at the 1.5-acre 
landmark dealership, located on the Belgard Road, Dublin 24. The extensive 
premises on the Belgard Road will house a 5-car showroom for the Opel brand. The 
service centre is already home to a 6-bay workshop, employing 7 technicians working 
off the latest e-VHC aftersales technology. 
Established in 1964, the Windsor Motor Group has become Ireland's largest dealer 
group, with over 350 staff and thousands of satisfied customers. The Windsor Motor 
group operates 12 dealerships located in Dublin, Meath, Galway, Louth and Wicklow. 
Peter Nicholson, Managing Director of Windsor Motor Group, said: "The Windsor 
Motor Group has already enjoyed a long-standing, fruitful relationship with Opel at 
our Windsor Liffey Valley and Windsor Deansgrange showrooms. It is a natural step 
for us to take to extend our sales and service further, to bring the renowned and 
trusted brand to Windsor customers in Dublin 24."  
Speaking of the appointment, James Brooks, Managing Director of Opel Ireland said: 
"We very much look forward to continuing to work in partnership with the highly 
experienced team at Windsor Motor Group and I wish them every success with the 
Opel brand on the Belgard Road. As the year 2022 draws to a close, this appointment 
gives me great confidence we are very well positioned to further strengthen Opel's 
market share in 2023." 
James added: "This is an exciting time for Opel and our Dealer partners. Opel's light 
commercial vehicle market share performance in 2022 has seen the brand climb to a 
historic high of fourth position in the sales charts. Together with the new Grandland, 
the all-new-generation Opel Astra, Continental Tyres Irish Compact Car of the Year 
2023, has just arrived to much applaud. Already armed with the all-electric Corsa, 
Mokka, Zafira-e and Vivaro-e Combi ranges, the rapid electrification of Opel's 
portfolio will continue in 2023 with the arrival of the new and powerful GSe plug-in 
hybrid Astra and Grandland models and the all-electric Astra, boasting a 412km 
range from a single charge.  By 2024, every model in the extensive Opel range will 
offer an electrified version - fully electric, or plug-in hybrid electric. By 2028, in 
Europe, Opel will be fully electric." 
Pictured from left to right are Peter Nicholson, Managing Director of Windsor Motor 
Group and James Brooks, Managing Director, Opel Ireland.