VW Amarok picks up International Pick-Up Award

Published on 08th February 2024 at 12:23

Volkswagen Commercial Vehicles’ third generation Amarok has been named Pick-up 
of the Year in the prestigious International Van of the Year Awards (IVotY). 
The Amarok, which first launched in 2011, has now picked up the coveted 
International Pick-up of the Year award three times in just 14 years, making it a 
unique hattrick for Volkswagen Commercial Vehicles’ beloved workhorse. 
A jury consisting of 24 members of leading commercial vehicle publications across 
Europe gave the latest Amarok top marks, praising its design excellence, engineering, 
safety, and overall performance. Chaired by our own Jarlath Sweeney, who is also 
current President of the IVotY and IPUA jury, presented Volkswagen Commercial 
Vehicles with the trophy, adding: “Following the IPUA 2023 Group Tests, held in 
Greece at the end of last year, the new Amarok impressed. Although a collaboration 
project, the VWCV Design Team has managed to maintain the company’s unique 
styling and driving traits, which customers will testify.” 
Paul Hunt, Volkswagen Commercial Vehicles Ireland Brand Director, said in 
accepting this most prestigious honour in the European Light Commercial Vehicle 
industry, that it was recognition of the exceptional quality and innovation embodied 
by the Amarok. He further said, "We are incredibly proud to receive this 
distinguished honour from the International Van of the Year jurors. To achieve the 
‘treble’ in just 14 years of production is testament to the outstanding capabilities of the 
Amarok. It’s a vehicle that delivers on and off the road, exceeding customer 
expectations in the process.” 
Blending robustness with sophistication, the Amarok offers an unrivalled 
combination of power and comfort. Its striking exterior design demands attention on 
any road while providing excellent off-road capabilities. Inside, drivers and 
passengers enjoy spaciousness and premium materials that combine to create a 
luxurious environment. Meanwhile, advanced technology and innovative safety 
features, including state-of-the-art driver assistance systems, ensure convenience 
and peace of mind for all occupants. 
Priced from €48,930 and available in Ireland in a five-model series: Amarok, Life and 
Style, plus the range-topping versions PanAmericana (off-road styling) and Aventura 
(exclusive styling). 
Measuring 5,350 mm long, the new Amarok is just under 10 centimetres longer than its 
predecessor. A wheelbase of 3,270 mm represents an increase of 173 mm over the 
previous model, providing even more space in the double cab. 
Depending on specification levels, more than 25 assistance systems are available. The 
spacious cabin has a premium class feeling, featuring a practical mix of digital and 
analogue controls, high-quality materials and screens measuring up to 12.3in. 
Thanks to a payload of up to 1.19 tonnes, a maximum trailer weight of up to 3.5 tonnes 
and an improved cargo box design, few vehicles are as capable as the Amarok, on or off 
the road. The latest version has an increased fording depth of 80 cm (up from 50 cm 

previously) while a new 360-degree camera system takes the guess work out of off-road 
Power comes from Volkswagen’s tried and tested 2.0-litre turbodiesels with output of 
125 and 151 kW. At the top of the range, the acclaimed 3.0-litre six-cylinder diesel 
version (with an output of 177kW) adds unparalleled levels of refinement. 
Depending on the model series, the Amarok is available with either a six-speed manual 
gearbox or a ten-speed automatic gearbox. All models come with 4MOTION all-wheel 
drive as standard, either as an engageable (2H, 4H, 4L) or as an extended engageable 
all-wheel drive (4A, 2H, 4H, 4L). 
This latest IVotY award further strengthens Volkswagen Commercial Vehicles’ 
reputation as a leading manufacturer and solidifies the Amarok's position as a top 
choice for pick-up truck enthusiasts worldwide. 
For more information about the Volkswagen Amarok and other exceptional vehicles 
from Volkswagen Commercial Vehicles, visit www.volkswagenvans.ie