Unique Defender

Published on 02nd June 2023 at 16:54


With 100 days to go until Rugby World Cup France 2023, Defender has revealed the 
Rugby World Cup 2023 Trophy Car, a unique electric hybrid Defender 110 created to 
display the Webb Ellis Cup on a Rugby World Cup Trophy Tour across France. 
Defender is a Worldwide Partner of the Rugby World Cup in France, committed to 
supporting the sustainability pledge that World Rugby has made for Rugby World 
Cup France 2023 and has created a bespoke vehicle to display one of the most 
recognised pieces of silverware in global sport - the Webb Ellis Cup.  
The specially modified electric hybrid Defender was developed and constructed by 
JLR’s Special Vehicle Operations division in Coventry, England. The Rugby World 
Cup 2023 Trophy Car has been designed to safely and securely showcase the Webb 
Ellis Cup using Defender’s advanced electrified plug-in electric hybrid powertrain.  
The bespoke trophy cabinet at the rear of the vehicle has been designed with high- 
specification technology to ensure optimum conditions for the famous trophy, 
without compromising Defender’s instantly recognisable silhouette. Minimalistic 
Rugby World Cup France 2023 and partnership livery has been applied across the 
bonnet and doors. 
Philippe Robbrecht, Executive Director for JLR France, said: "We are 
delighted to be running the Trophy Tour in the host nation ahead of the Rugby 
World Cup 2023. Rugby embodies determination, integrity, courage, and 
capability – core values for Defender. Our partnership and the bespoke Rugby 
World Cup 2023 Trophy Car celebrate these shared values. We look forward to 
welcoming existing and prospective Defender customers to the Trophy Tour over 
the summer.” 
Richard Woolley, Studio Director, Brand Creation said: “I am proud of my 
team for creating the incredible Rugby World Cup 2023 Trophy Car. Defender is all 
about embracing the impossible and it is very exciting for our vehicle to play such 
an important role in this fantastic tournament.” 
The Trophy Tour commences in France on 9 June at the Top 14 Semi Finals in 
Biarritz. The Rugby World Cup 2023 Trophy Car will be on display for invited guests 
as part of Defender’s hospitality guest programme. The Rugby World Cup 2023 
Trophy Car and Webb Ellis Cup will then be displayed at subsequent rugby events 
and Defender Retailers across the host nation. Rugby fans and prospective Defender 
customers will have the chance to view and photograph the Webb Ellis Cup and 
bespoke Defender 110. 

The Rugby World Cup 2023 Trophy Car and Webb Ellis Cup will be displayed at the 
following locations. 
 9 – 10 June: Top 14 Semi Finals, Biarritz, (Event is exclusive and invite only) 
 12 June: 17ème Retailer, Paris 
 15 June: Montmartre Retailer, Paris 
 16 June: Boulogne Retailer, Boulogne 
 17 June: Top 14 Final, Mortefontaine, (Event is exclusive and invite only) 
 18 – 19 June: Casino de Deauville, Deauville / Hotel le Normany, Deauville 
 15 – 16 July: Domaine de Biar, Montpellier 
 17 July: Marseille or Toulon Retailer 
 18 – 19 July: Lounge Club, St Tropez 
 10 August: Mas Tolosa, Toulouse / Le Manoir du Prince, Toulouse 
 11 – 12 August: Château Mader, Arcachon  
 13 – 14 August: Cap Ferret  
The Rugby World Cup Trophy Tour in France and the UK began in May and will 
conclude on 14 August ahead of the Rugby World Cup France 2023 opening match 
on 8 September at Stade de France in Paris.