The future is Bright for BYD at new Airside showroom

Published on 13th February 2026 at 08:11

BYD Airside, a new name to attract, a new car range to entice, all courtesy of Bright 
Motor Group being appointed as a main dealer to represent BYD, by the distributor 
for the New Energy Vehicle (NEV) brand in Ireland, Motor Distributors Limited 
(MDL).  
 
This appointment increases the BYD national dealer network to 14 outlets overall, 
with a number of further appointments expected to be announced imminently. 
 
Vicky Reilly, BYD Ireland National Sales Manager commenting on the 
announcement, said: “Recognising the excellent reputation that Bright Motor Group 
have as people who pride themselves on the service they offer and their commitment 
to giving  customers the best possible experience, we are delighted to welcome them 
– and the extensive motoring expertise they bring – to the BYD dealer network.” 
 
A leading name for motoring in Dublin since 1983, Bright Motor Group have been 
proudly serving motorists from its state-of-the-art customer showrooms in Swords 
since 2004.  
 
Damien Smyth, Bright Motor Group Director in acknowledging their appointment, 
said: “It is an exciting time for us to become a representative of BYD, as the brand 
continues its impressive drive to grow market share. Having proudly served our 
community of customers for over 40 years, the opportunity to open BYD Airside in 
Dublin, where EV adaption is strongly increasing, is something we really look 
forward to.” 
 
For more information visit: www.bydauto.ie 
 
Pictured at the announcement are Bright Motor Group Directors, Ciaran O’Riordan and 
Damien Smyth with BYD Ireland National Sales Manager, Vicky Reilly.