The Banner goes BYD

Published on 09th June 2026 at 16:39

The very impressive car range of BYD will now be available to those in the Banner 
County and its environs with the appointment of Sheils Motor Group as a main 
dealer to represent BYD by the distributor for the New Energy Vehicle (NEV) brand 
in Ireland, Motor Distributors Limited (MDL).  
 
BYD Clare will retail from its showrooms on Gort Road, Dulick on Ennis’s north 
approach, its long, highly regarded legacy one established by Tommy Sheils in 1925 – 
great-grandfather to current Director Ted Sheils. Now in its fourth generation, Sheils 
employs almost 100 people throughout the group. 
 
Vicky Reilly, BYD Ireland National Sales Manager commenting on the 
announcement, said: “A trusted name in the Irish motoring landscape for over a 
century, we are delighted to expand our presence in the Munster region by 
welcoming Sheils Motor Group – and the extensive motoring expertise they bring – 
to the BYD dealer network.” 
 
Ted Sheils, Director at Sheils Motor Group, in acknowledging their appointment, 
said: “It is an exciting time for us to become a representative of BYD, especially with 
the pace at which the popularity of the brand is growing. We look forward to 
introducing our customers in Clare to the rapidly expanding and attractive range of 
both Super Hybrid and all-electric BYD vehicles, all of which will soon be arriving at 
our showroom in Ennis.” 
 
For more information visit: www.bydauto.ie 
 
 

Pictured are Sheils Motor Group Director, Ted Sheils and Managing Director, Thomas Sheils with BYD Ireland National Sales Manager, Vicky Reilly.