Smart Electric duo here in early 2024

Published on 27th November 2023 at 17:20

Irish motor vehicles distributor, Motor Distributors Limited (MDL) has announced 
its appointment as distributors in Ireland of the smart range of passenger cars, 
described as ‘the new premium intelligent all-electric auto brand’. 
The appointment by smart Europe GmbH – a 100% subsidiary of smart Automobile 
Co., Ltd., the global joint venture company formed by Mercedes-Benz AG and Geely 
Automobile Co., Ltd.– takes immediate effect, and allows time for MDL to make 
appropriate arrangements in preparation for the arrival of smart models on to the 
Irish market. 
Pursuing what is referred to as ‘an exciting new path with operations moving at full 
speed’, the appointment of MDL fits within a Europe-wide smart expansion plan that 
includes an objective to establish some 300 sales outlets across 17 European markets. 
Welcoming the appointment, MDL Chief Executive, Paddy Finnegan said: “as 
distributors of passenger cars, vans and heavy commercial vehicles in Ireland, we 
look forward to applying our very considerable experience and resources to the 
introduction and on-going sales and marketing of smart vehicles as models become 
available here from early next year onwards.” 
Commenting on the appointment, Dirk Adelmann, CEO smart Europe said: "We are 
pleased to announce our collaboration with MDL in Ireland as a competent 
authorised retail partner and distributor. Partnering with MDL ensures that our 
smart customers in Ireland will enjoy an exceptional customer experience and 
Initially two models will be available – smart #1 and smart #3 – the latter having 
made its European debut in September at the IAA auto exhibition in Munich. 
Hashtag Modern 
Branded with an ’hashtag’ motif and a numerical model designation, the new electric 
smart range has a premium design and advanced technology, emerging as a larger in 
size and spaciousness range of four-door, five-seater models. 
It will arrive here in early 2024, customers wishing to view and reserve a smart 
model before year-end and in time for 241 registrations can do so through sales 
outlets whose appointments will shortly be announced.