Peugeot launch 3 new models ready for early 2024 debut
Peugeot has just introduced 3 new models in Tarragona, near Barcelona, Spain:
The New 208
The E-308 hatchback
The E-308 SW
The 208 was the best-selling car in Europe in 2022 and is being refreshed, becoming
a 100% electric version with a range of up to 400 km (WLTP cycle). The new 208 is
available to order in Ireland now for January delivery with prices starting at €25,395
for the 1.2 PureTech and €32,780 (including SEAI grant and VRT rebate) for the E-
On the outside, a new light signature has been added. First introduced on the 9X8
Hypercar, the new PEUGEOT light signature on the front, consists of three long
vertical light claws which are integrated into the gloss black inserts on the bumper.
The front also sees an updated grille with the latest PEUGEOT badge at its centre.
The emblematic rear light signature of three red lights change from vertical to
Inside, the New 208 introduces of a new design for the digital instrument cluster, a
large 10-inch central touchscreen standard on all models and dynamic ambient
lighting with a choice of eight different colours on the GT version.
Technology has also been improved with the PEUGEOT i-Connect system as
standard which offers full connectivity thanks to a wireless mirroring function with
Apple CarPlay/Android Auto.
Other advancements include extra USB sockets, a more powerful induction charger,
High-definition parking cameras and a comprehensive range of driving aids
adaptive cruise control
automatic emergency braking
Extended road sign recognition and display
Active lane departure warning with lane correction
Driver attention alert
Blind spot monitoring
Three versions make up the range - ACTIVE, ALLURE, GT - with five powertrains,
including the new 115 kW/156 bhp all-electric motor, offering a range of up to 400
km (WLTP cycle) and the new HYBRID 100.
For customers looking for their first taste of electrification, the new 208 offers a new
48V HYBRID powertrain from PEUGEOT, comprising a latest-generation PureTech
100bhp petrol engine, combined with the e-DCS6 dual-clutch electrified 6-speed
gearbox which includes an electric motor. In urban driving, the new 208 HYBRID
100 can operate more than 50% of the time in 100% zero-emission electric mode.
The new 208 range also offers two petrol engine, a PureTech 75: 3-cylinder 1.2 petrol
engine with 75bhp 5 speed and a PureTech 100 3-cylinder 1.2 petrol engine with
100bhp 6-speed. Both are equipped with a Stop & Start system.
Available in 7 colours with 2 new colours being added, Agueda Yellow, the launch
colour and Selenium Grey.
E-308 & E-308 SW
The Peugeot 308 hatchback and SW Estate is already available in petrol, diesel and
electrified plug-in hybrid versions, will now be available in 100% electric version
from early 2024. Peugeot will be the first European manufacturer to offer a 100%
electric estate. The electric 308 and 308 SW will be powered by a brand-new electric
engine with a range up to 413 km (WLTP cycle).
Inside, the same level of comfort of the ICE and PHEV 308 can be found with the
latest generation of the PEUGEOT i-Cockpit with its compact steering wheel, now
heated on the E-308, a 3-dimensional digital head-up display, which can be
customised and configured and its central 10-inch touch screen.
The E-308 also comes with fully configurable virtual i-toggles, and connectivity
including the latest i-Connect Advanced technology, an infotainment system that
makes the driving and travelling experience more intuitive and rewarding.
A brand new fully electric engine will be launched on the new PEUGEOT E-308 and
E-308 SW: with 115 kW (156 bhp) and 260 Nm of torque (available from 0 km/h).
The new engine promises to drive the E-308 silently, without vibration and without
CO2 emissions. This engine will complement the current range, which includes 180
bhp/132 kW and 225 bhp/162 kW plug-in hybrids and internal combustion versions.
A new 18-inch aluminium wheel has been specifically developed for the 100% electric
versions of the PEUGEOT 308 and 308 SW.
The on-board three-phase charger comes as standard and has a power rating of 11
kW. From a 100kW public charging point, the vehicle charge will go from 20% to
80% charge in less than 25 minutes, 12 minutes for 100km.
Technologically, the new PEUGEOT E-308 and E-308 SW feature the latest
generation of driving aids to promote calm and safe driving. These include Adaptive
cruise control with Stop and Go function, Long-range blind spot monitoring and
Rear Traffic Alert, which warns of danger when reversing.
The E-308 will be available in Ireland in early 2024 and will be available to order
later this year once prices are released.