New Toyota Prius to March in

Published on 11th February 2019 at 09:44
Toyota Prius - Front View
Toyota Prius - Rear View
New Combination Lamps

The 2019 Prius was launched at the Los Angeles Auto Show and made its first European appearance at the Brussels Motor Show in January 2019. We will get the Prius here in March 2019, with prices starting from €32,250.

The current Prius was the first to use the Toyota New Global Architecture (TNGA) GA-C platform, increasing the driving quality of the car, the ride comfort, coming with a lower center of gravity and significantly increased body rigidity.

The latest evolution of Prius’ styling gives the car a cleaner look with sharp, slim new headlight units featuring new bi-beam LEDs that give a wider field of illumination.

At the rear, new combination lamps again focus the eye on a strong horizontal line to emphasise the car’s low center of gravity and are fitted with new-design light guides. The 2019 changes include the addition of two strong new colours – Pearl Red and Aqua Breeze – a new 17-inch alloy wheel design and a new contrast dark grey finish for the 15-inch wheelcaps.

The inside story show changes to the center console arrangement and some of the controls on the instrument panel. New cloth upholstery finishes have also been introduced. Changes to the equipment specifications include an increase in size for the wireless charging tray to accommodate larger smartphones and a multimedia Toyota Touch 2 touchscreen that offers faster response and can be operated using “pinch and flick” gestures familiar from smartphone use.

Steve Tormey, Chief Executive of Toyota Ireland commenting on the pricing announcement, said, “Since the first ever Prius was launched to market in 1997, Toyota has proven time and time again that we are an innovative company, constantly evolving, and pioneering new technology to make our self-charging hybrids even more efficient. With even better styling and improved levels of comfort the Prius remains our iconic self-charging hybrid and we look forward to showing our Irish customers the latest model when it arrives in Ireland shortly.”

Prius Pricing

  • Prius                 €32,250  
  • Prius Luxury    €34,950


All information in this Retail^ price list is correct at time of going live. Includes reduction of VRT of €1,500. All prices quoted are ex-works. Dealer delivery and related charges apply. For more information please contact your local Toyota dealer.


Tony Toner is a member of the Association of Professional Motoring Press and a voting juror on Irish Car & Irish Van of the Year.