New Puma ready to pounce

Published on 08th February 2024 at 12:26

Ford has just revealed their new Puma compact crossover, with space for five people 
plus their gear. This new Puma looks to make journeys more enjoyable and relaxing 
with an all-new interior, large digital displays, cutting-edge connectivity and 
advanced driving technologies. 
Designed and built in Europe, Puma is manufactured at Ford Otosan’s state-of-the- 
art Craiova Assembly Plant, Romania. 
Inside, a new sports car-style cockpit wraps around the occupants with screens 
mounted high and angled towards the driver, while physical buttons are at a 
minimum for a calm environment. Customers can use 5G connectivity to take charge 
of their day – whether to avoid unexpected traffic jams on the school run or ask 
Alexa Built-in to add coffee to the shopping list. 
Sophisticated technologies make driving using cruise control more natural, slowing 
down for junctions and bends, helping drivers see into corners more clearly at night, 
and providing a bird’s eye view on the centre screen to make parking a breeze in busy 
Electric Puma 
Ford also today announced that the fully electric Puma Gen-E will be revealed later 
this year – the first Puma to deliver zero-tailpipe emission driving.  5 
Two large screens keep drivers up-to-date and in control. The crisp 12.8-inch digital 
instrument cluster can be customised to show the information each drivers finds 
most helpful, while the high-definition 12.0-inch centre touchscreen makes it easy to 
view and control maps, infotainment and functions like climate and seat heating. 
New Puma’s SYNC 4 connectivity and infotainment system  6  has twice the computing 
power of the previous version and adapts to make it easiest to access the features 
drivers use most. Voice recognition understands everyday language and smartphones 
can be easily integrated using wireless Apple CarPlay and Android Auto  7  – and 
recharged via wireless charging.   
Even without a smartphone connected, drivers can ask Alexa Built-in  2  “What’s on my 
calendar today?”, “How’s my commute home?” or “Play my driving playlist” – either 
through the soundbar or optional 10speaker B&O audio system. 8  Style and comfort 
are improved with a new sliding armrest and a sporty, two-spoke steering wheel with 
a flat bottom, like in a race car. 
New Puma makes driving easier. Intelligent Adaptive Cruise Control with Stop & Go 
and Lane Centring accelerates and brakes smoothly to feel more natural, and can use 
Predictive Speed Assist   to adjust cruising speed for curves in the road, roundabouts, 
and when entering or leaving highways. In the city, a 360-degree surround-view 
camera system can display a bird’s eye view, to help avoid scrapes when parking.  

There’s more to the new headlamps than a fresh design and distinctive light 
signature. Optional Dynamic Matrix LED technology uses Predictive Dynamic 
Bending Light to monitor the road ahead and shine light into corners to help drivers 
see more clearly.  
New Puma has the practicality of a big car. An 80-litre MegaBox in the boot floor is 
big enough to swallow the contents of a small supermarket shopping trolley. Two sets 
of golfclubs can stand upright in the boot, and even with five people onboard there’s 
more than 450 litres of space for luggage, shopping or a dog cage.   
Customers can choose from Titanium, ST-Line and ST-Line X models, each with 
Puma’s now iconic coupe-inspired exterior style and unique front bumper, grille and 
alloy wheel designs. Six colours – including new-to-Puma Cactus Grey – and puddle 
lamps that project the Puma logo onto the ground    are also sure to turn heads. 
New Puma models are powered by Ford’s 1.0-litre EcoBoost Hybrid engine that uses 
48volt mild hybrid electric power to help save fuel or boost performance.  A quick- 
shifting seven-speed automatic gearbox is also available. 
 New Ford Puma Outgoing Ford Puma 
Connectivity ·        5G FordPass Connect ·        4G FordPass Connect 


·        SYNC 4 
·        12-inch touchscreen 
·        Android Auto and 
Apple CarPlay wireless 
·        Alexa Built-in 

·        SYNC 3 
·        8-inch touchscreen 
·        Android Auto and Apple 
CarPlay wired 

Driver assist 9 

·        Intelligent Adaptive 
Cruise Control with Stop 
& Go and Lane Centring 
·        Predictive Speed Assist 
·        360-degree surround- 
view camera system 
·        Reverse Brake Assist 
·        Rear Cross Traffic 
·        Enhanced BLIS 

·        Intelligent Adaptive 
Cruise Control with Stop 
& Go 
·        Active Park Assist 
·        Rear-view camera 
·        BLIS 

Lighting 9 

·        Dynamic Matrix LED 
·        Predictive Dynamic 
Bending Light 
·        Glare-free High Beam 

·        Fixed LED headlamps 
·        Auto High Beam 

Interior comfort 

·        12.8-inch digital 
instrument cluster 
·        Sliding centre armrest 

·        12.3-inch digital 
instrument cluster 


·        80-litre Ford MegaBox 
·        456-litre loadspace to 
parcel shelf in 5-seat 

·        80-litre Ford MegaBox 
·        456-litre loadspace to 
parcel shelf in 5-seat 


Points to note: 
Connected service and features depend on network availability and compatible plan. 
5G not available everywhere. Evolving technology/cellular networks/vehicle 
capability may limit functionality and prevent operation of connected features. 
Connected service excludes Wi-Fi hotspot. Available Wi-Fi hotspot requires separate 
To use Alexa Built-in, drivers need to activate FordPass within their vehicle using the 
FordPass smartphone app or in-vehicle settings. Access to Alexa requires an Amazon 
account, SYNC 4 or SYNC 4A, FordPass, and complimentary Connected Service 
activated through the FordPass app (see FordPass Terms for details). Additional 
products and setup may be required. Amazon, Alexa and all related logos and marks 
are trademarks of, Inc. or its affiliates. 
Power, torque, payload, towing and WLTP fuel economy ratings are independent 
attributes and may not be achieved simultaneously. 
Puma 125 PS 1.0-litre EcoBoost Hybrid Powershift CO 2  emissions 127-143 g/km and 
fuel efficiency 5.66.3 l/100 km WLTP.  
Puma 125 PS 1.0-litre EcoBoost Hybrid manual CO 2  emissions 119-135 g/km and fuel 
efficiency 5.36.0 l/100 km WLTP.  
Puma 155 PS 1.0-litre EcoBoost Hybrid Powershift CO 2  emissions 125-142 g/km and 
fuel efficiency 5.56.3 l/100 km WLTP.  
Puma ST Powershift CO 2  emissions 135-146 g/km and fuel efficiency 6.0-6.5 l/100 
km WLTP.