McCoy Motors awarded SEAT retailer of the Year 2021

Published on 22nd March 2022 at 09:08

A landmark in West Dublin for all travelling via Lucan, McCoy Motors has been named SEAT Ireland’s Retailer of the Year for 2021. Founded in 1981, this family-owned, independent SEAT & CUPRA retailer has been a cornerstone of SEAT’s success in Ireland over the past nine years and was a top performer in 2021, ranking number one on several key metrics measuring performance across the business.

McCoy Motors was appointed a SEAT retailer in 2013 and in 2019 underwent significant investment, which created a brand new, state of the art showroom, a move that facilitated further growth and made the customer experience even more welcoming.

Recruitment of additional sales and service personnel allowed McCoy Motors’ leadership team to deliver on ambitious expansion plans. Meanwhile, a strong emphasis on staff training and upskilling has prepared the business for the evolution of the motor industry on its journey towards electrification.

In addition to their sales success in 2021, the team at McCoy Motors excelled in terms of customer care, accessory sales and finance penetration through Volkswagen Financial Services.

Art McCoy Jnr, Managing Director of McCoy Motors, commenting on the award, said: “We are delighted to have been named SEAT’s Retailer of the Year for 2021. McCoy Motors has been serving the wider community in west Dublin and beyond for more than 40 years and this award is testament to the hard work of our team. We pride ourselves on giving our customers outstanding service and constantly strive to build long term relationships.

Niall Phillips, Brand Director at SEAT & CUPRA Ireland commented: “I want to congratulate the team at McCoy Motors on their outstanding success in 2021. They have consistently exceeded performance targets while focusing firmly on outstanding levels of customer care. McCoy Motors has established itself as a centre of excellence for the SEAT & CUPRA brands, a feat that could not have been accomplished without the dedication, hard work and vision of everyone involved in the business.”

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