Luxury has a New SUV Player - Welcome DS 7 CROSSBACK

Published on 07th February 2019 at 13:38
D 7 Crossback - Prestige Model - Front View
Rear View

This French luxury brand has been on our streets since June 1st 2014, giving us since the DS3, DS4, DS4 Crossback and now in 2019, the very fetching DS7 Crossback has made its Irish Rue debut, with a starting price of €36,000, rising to €60,245. The New DS 7 Crossback is available exclusively from DS Airside, Swords, Dublin in their new state of the art DS Store.

Distinctively different outside and in, the DS7 Crossback, comes with a choice of four different interior styles, four engines, with 6-speed manual and 8-speed automatic transmissions, none with road tax higher than €280 per year.

It will sit between the C and the D-segment in size and will seek to lure those who like to sit below the radar into its world of bespoke motoring, befitting a car with the famous DS badge. 

Looks wise, the external of the new DS 7 Crossback has a new diamond-effect grille, horizontal chrome DS Wings and LED rotating headlamps, while the interior is available with a choice of four DS Inspiration ambiances reflecting the DS concept of more personalisation options.

With its LED light signatures, unique interior stitching techniques, and the motorised watch by B.R.M placed on the dashboard and featured on DS E-Tense concept.

DS 7 Crossback pricing and engine details


ElegancePureTech 130 S&S 6MT€270€36,000
BlueHDi 130 S&S 6MT€190€38,300
BlueHDi 130 S&S EAT8 (8-speed automatic)€190€41,300
Performance LinePureTech 130 S&S 6MT€270€42,000
PureTech 180 S&S EAT8 (8-speed automatic)€280€47,500
BlueHDi 130 S&S 6MT€190€44,300
BlueHDi 130 S&S EAT8 (8-speed automatic)€190€47,300
BlueHDi 180 S&S EAT8 (8-speed automatic)€270€49,745
PrestigeBlueHDi 130 S&S 6MT€190€49,300
PureTech 180 S&S EAT8 (8-speed automatic)€280€52,500
BlueHDi 180 S&S EAT8 (8-speed automatic)€270€54,745


Ultra-PrestigeBlueHDi 180 S&S EAT8 (8-speed automatic)€270€60,245

DS 7 Crossback Engine & Transmission menu

Two PureTech petrol engines: the 4-cylinder PureTech 130 with a manual gearbox and the PureTech 180 with the new 8-speed (EAT8) automatic gearbox as standard. With the 180 engine comes with 250 and 300Nm of torque.

Two turbo charged diesel engines: BlueHDi 130 with a manual gearbox or BlueHDi 180 with an automatic gearbox, both have 300Nm of torque at 1,750rpm and 400Nm of torque.

A fifth engine version arrives in Q1 of 2020 as the Plug-in Hybrid Petrol-Electric Vehicle (PHEV) – ‘E- Tense 4X4’, which features a 1.6 litre turbocharged four-cylinder PureTech petrol engine, with 197hp and 300Nm of torque. An EAT8 eight-speed electrified automatic transmission is mated to the engine.

Those motors draw power from a vehicle floor-mounted, 120 kg, 13.2 kWh lithium-ion battery (90 kW power rating) that operates between 240-400 volts, allowing the SUV to travel on electricity alone for up to 50km (WLTP). The claimed combined fuel consumption figure is around 2.2 litres per 100km (WLTP), with CO2 emissions below 49g/km.

DS Active Suspension

Customers can specify DS Active Scan Suspension, which anticipates defects in the road through a camera, which detects bumps and potholes 5-metres ahead and continuously and independently controls the four shock absorbers to make them firmer or softer.

Other DS 7 Crossback options

DS Connected Pilot - a first step towards autonomous driving (standard-fit on Ultra Prestige models), with the cost-option of DS Night Vision for day and night visibility.

DS Driver Attention Alert is able to detect signs of fatigue or distraction in the driver (standard on Prestige and Ultra Prestige models.

DS Active LED Vision

  • Hypnotic 3D rear lights (standard across the range)
  • Two 12” instrumentation screens with innovative interface

DS 7 CROSSBACK is available in four model choices


It and all models feature:


  • 18 inch 'BUENOS AIRES' Black Onyx diamond-cut alloy wheels
  • DS front face with black grille and chromed DS Wings
  • DS 3D rear lights
  • Gloss Black exterior door mirrors
  • DS badge on the bonnet with chrome inserts
  • DS Monogram on the rear tailgate
  •  Crystal Controls          
  • 8” Touchscreen Display   
  • DAB Radio
  • 555L Boot Space Capacity


· Advanced Technology

  • Electric parking brake
  • Lane Departure Warning
  • Driver Attention Warning
  • Rear parking sensors
  • LED front foglights with cornering light function
  • Follow me Home' lighting      
  • Active Safety Brake 
  •  Android Auto / Apple CarPlay     


DS Inspiration BASTILLE

  • ·Bronze Harmony cloth, dashboard and door panels
  •  Leather steering wheel with chrome mounted controls
  • Leather gear knob
  •  Front armrest including double cup holder
  • Central armrest in row 2 (with ski hatch)
  • Electric Drivers Seat Lumbar adjustment
  • Height Adjustments (driver and passenger)     
  • Premium Dark Roof liner   



(additional to Elegance features)

  • 19 inch 'BEIJING' Black Onyx diamond-cut alloy wheels
  • Carmin centre caps with DS logo*
  •  Dark tinted rear windows
  • Dark tinted and heated rear windscreen
  • Gloss Black front grille
  • Textured Black DS Wings*
  • Aluminium pedals and footrest  


Advanced Technology                                                                          

  • DS ACTIVE LED VISION (includes adaptive lighting)
  • High beam assist
  • 12.3inch digital cluster
  • DS Sensorial Drive*: Cashmere or Titanium modes
  • DS spotlight LED on door mirrors    
  • Front Parking Sensors
  • Reversing Camera



  • Basalt Black Harmony Alcantara
  • Alcantara dashboard and door panels with stitching  
  • Perforated leather steering wheel with contrast stitching*    
  • PERFORMANCE LINE interior badging*
  • AGR – certified ergonomic driver’s seat
  • **Standard only with BlueHDi 180 EAT8, worth €1,595 RRP


·DS 7 CROSSBACK ‘PRESTIGE’ (in addition to Performance Line features):

  • 19-inch ‘ROMA' Grey Anthra diamond-cut alloy wheels
  • Chromed side-markers on the front door with DS Inspiration name
  •  Crystal controls


Modularity Pack (Boot):

  • Two position floor    
  • Lateral storage    
  • Chromed entry sill       
  • 12V socket                                                                       


Advanced Technology

  • Automatic ‘Follow me Home’ lighting
  • Full LED ambient lighting
  • Wireless charging for Smartphone


·DS Inspiration RIVOLI

  • Mixed Claudia and Nappa leather dashboard and door panels
  • RIVOLI Monogram on the dashboard
  • B.R.M R180 Timepiece
  • Premium leather steering wheel


Electric Seats Pack:

  • Electric Driver and passenger seats
  • Electrically foldable backrest with central armrest
  • Massage function on front seats
  • AGR – certified ergonomic passenger seat



(In addition to Prestige Line features):

  • 20 inch ‘TOKYO’ Gloss Black diamond-cut alloy wheels
  • Electric opening panoramic sunroof with LED lighting
  • PolyAmbient Lighting: interior LED lighting including 8 colours


Advanced Technology

  • 12” HD Touchscreen Display
  • DS Connected NAV – connected 3D navigation


Easy Access Pack

  • Electric tailgate opening with loaded arm access
  • Keyless entry & start


DS Connected Pilot

  • Adaptive Cruise Control with Stop & Go
  • Lane Keeping Assist
  • FOCAL Electra HiFi system   
  • Electrochrome Door mirrors
  •  DS Active Scan Suspension


·DS Inspiration OPERA

  • Basalt Black Harmony Nappa Art leather seats
  • Basalt Black Nappa leather dashboard and door panels  
  • Pearl stitching on the dashboard and door panels
  • Front and rear leather grab handles (in roofliner)
  • Laminated side windows


DS Airside Store, Swords

In the DS Airside Store soon, customers will be able to view every model of DS 7 CROSSBACK up close with their choice of Inspiration and equipment on display, courtesy of the DS VIRTUAL VISION 3D immersive experience.

Equipped with an HTC Vive headset, customers and prospects can configure each feature, the body colour (9 colour choices, in three types of finish: pearlescent, metallic or opaque), down to the finest detail and at full size scale. They will be also be able to appear to take it for a spin on Place de la Concorde in Paris, sit inside it, and visualise the driving aids through this virtual reality.


Tony Toner is a member of the Association of Professional Motoring Press and a voting juror on Irish Car & Irish Van of the Year.