This French luxury brand has been on our streets since June 1st 2014, giving us since the DS3, DS4, DS4 Crossback and now in 2019, the very fetching DS7 Crossback has made its Irish Rue debut, with a starting price of €36,000, rising to €60,245. The New DS 7 Crossback is available exclusively from DS Airside, Swords, Dublin in their new state of the art DS Store.
Distinctively different outside and in, the DS7 Crossback, comes with a choice of four different interior styles, four engines, with 6-speed manual and 8-speed automatic transmissions, none with road tax higher than €280 per year.
It will sit between the C and the D-segment in size and will seek to lure those who like to sit below the radar into its world of bespoke motoring, befitting a car with the famous DS badge.
Looks wise, the external of the new DS 7 Crossback has a new diamond-effect grille, horizontal chrome DS Wings and LED rotating headlamps, while the interior is available with a choice of four DS Inspiration ambiances reflecting the DS concept of more personalisation options.
With its LED light signatures, unique interior stitching techniques, and the motorised watch by B.R.M placed on the dashboard and featured on DS E-Tense concept.
DS 7 Crossback pricing and engine details
|TRIM LEVEL||ENGINE/TRANSMISSION||Annual Road Tax||RRP|
|Elegance||PureTech 130 S&S 6MT||€270||€36,000|
|BlueHDi 130 S&S 6MT||€190||€38,300|
|BlueHDi 130 S&S EAT8 (8-speed automatic)||€190||€41,300|
|Performance Line||PureTech 130 S&S 6MT||€270||€42,000|
|PureTech 180 S&S EAT8 (8-speed automatic)||€280||€47,500|
|BlueHDi 130 S&S 6MT||€190||€44,300|
|BlueHDi 130 S&S EAT8 (8-speed automatic)||€190||€47,300|
|BlueHDi 180 S&S EAT8 (8-speed automatic)||€270||€49,745|
|Prestige||BlueHDi 130 S&S 6MT||€190||€49,300|
|PureTech 180 S&S EAT8 (8-speed automatic)||€280||€52,500|
|BlueHDi 180 S&S EAT8 (8-speed automatic)||€270||€54,745|
|Ultra-Prestige||BlueHDi 180 S&S EAT8 (8-speed automatic)||€270||€60,245|
DS 7 Crossback Engine & Transmission menu
Two PureTech petrol engines: the 4-cylinder PureTech 130 with a manual gearbox and the PureTech 180 with the new 8-speed (EAT8) automatic gearbox as standard. With the 180 engine comes with 250 and 300Nm of torque.
Two turbo charged diesel engines: BlueHDi 130 with a manual gearbox or BlueHDi 180 with an automatic gearbox, both have 300Nm of torque at 1,750rpm and 400Nm of torque.
A fifth engine version arrives in Q1 of 2020 as the Plug-in Hybrid Petrol-Electric Vehicle (PHEV) – ‘E- Tense 4X4’, which features a 1.6 litre turbocharged four-cylinder PureTech petrol engine, with 197hp and 300Nm of torque. An EAT8 eight-speed electrified automatic transmission is mated to the engine.
Those motors draw power from a vehicle floor-mounted, 120 kg, 13.2 kWh lithium-ion battery (90 kW power rating) that operates between 240-400 volts, allowing the SUV to travel on electricity alone for up to 50km (WLTP). The claimed combined fuel consumption figure is around 2.2 litres per 100km (WLTP), with CO2 emissions below 49g/km.
DS Active Suspension
Customers can specify DS Active Scan Suspension, which anticipates defects in the road through a camera, which detects bumps and potholes 5-metres ahead and continuously and independently controls the four shock absorbers to make them firmer or softer.
Other DS 7 Crossback options
DS Connected Pilot - a first step towards autonomous driving (standard-fit on Ultra Prestige models), with the cost-option of DS Night Vision for day and night visibility.
DS Driver Attention Alert is able to detect signs of fatigue or distraction in the driver (standard on Prestige and Ultra Prestige models.
DS Active LED Vision
DS 7 CROSSBACK is available in four model choices
DS 7 CROSSBACK - ‘ELEGANCE’
It and all models feature:
· Advanced Technology
DS Inspiration BASTILLE
DS 7 CROSSBACK - ‘PERFORMANCE Line’
(additional to Elegance features)
DS Inspiration PERFORMANCE LINE
·DS 7 CROSSBACK ‘PRESTIGE’ (in addition to Performance Line features):
Modularity Pack (Boot):
·DS Inspiration RIVOLI
Electric Seats Pack:
·DS 7 CROSSBACK ‘ULTRA PRESTIGE’
(In addition to Prestige Line features):
Easy Access Pack
DS Connected Pilot
·DS Inspiration OPERA
DS Airside Store, Swords
In the DS Airside Store soon, customers will be able to view every model of DS 7 CROSSBACK up close with their choice of Inspiration and equipment on display, courtesy of the DS VIRTUAL VISION 3D immersive experience.
Equipped with an HTC Vive headset, customers and prospects can configure each feature, the body colour (9 colour choices, in three types of finish: pearlescent, metallic or opaque), down to the finest detail and at full size scale. They will be also be able to appear to take it for a spin on Place de la Concorde in Paris, sit inside it, and visualise the driving aids through this virtual reality.
Tony Toner is a member of the Association of Professional Motoring Press and a voting juror on Irish Car & Irish Van of the Year.