Kia Achieve 10,000 Annual Sales in Ireland

Kia has reached a significant milestone in Ireland by achieving 10,000 annual sales 
for the first time. This accomplishment highlights Kia's growing popularity and 
strong performance within the Irish automotive sector. Since its introduction to the 
Irish market, Kia has steadily built a reputation for delivering pioneering innovation 
and award-winning design.  
 
Ronan Flood, Managing Director of Kia Ireland commenting on their success, said, 
“Reaching 10,000 annual vehicle sales is a testament to Kia’s strategic efforts and 
customer-focused approach. This achievement is thanks to our fantastic dealer 
network who work tirelessly at a local level to enable the best possible customer 
satisfaction which ensures repeat custom to allow for such an achievement.”  
 
Launched in South Korea in1944, Kia began selling cars in Europe during the 1990’s 
with first vehicles arriving in Ireland in 2001. Kia Ireland launched as a subsidiary of 
their European Headquarters in 2004 and have shown significant annual growth 
ever since. 
The earliest available sales data from the Society of the Irish Motor Industry (SIMI) 
comes from the year 2007 where Kia registered 3,845 vehicles and finished 15 th  in the 
manufacturers sales table with 2% market share. In that year, 51% of sales came from 
petrol vehicles and 49% diesel, with hatchback sales being the most popular body 
type. 
So far in 2025, Kia have achieved over 10,000 sales thanks to 9,802 passenger car 
sales and 201 car-derived van sales. Today, Kia sits in 5 th  position and possesses an 
8% market share with a much more diverse sales mix that includes 29% Full Electric 
(BEV) sales, 19% Plug-in Hybrid (PHEV), 19% Diesel, 17% Hybrid and 16% Petrol 
with SUVs being the most popular body type accounting for over 60% of sales year to 
date.  
 
The 10,000 th  vehicle registered was a Kia EV4 purchased by Rockwell Engineering at 
Sleator Kia in Mullingar, Co. Westmeath. Rockwell Engineering are an Irish 
mechanical contracting firm who purchased two EV4’s from Sleator Kia to add to 
their growing electric vehicle fleet.  
 
Building on this success, Kia is well-positioned to further increase its market share in 
Ireland. The continued rollout of new models, especially in the electric and hybrid 
segments, is expected to attract new buyers. In addition, Kia will make an 
announcement regarding the appointment of new dealerships in the coming weeks 
which is expected to increase brand coverage throughout the country also.  
 
Ronan concluded “This milestone not only celebrates past success but also signals a 
bright future for Kia in Ireland, with opportunities for continued growth as we move 
into the light commercial van business next year also. With some of the best offers in 
the market for 261, I would strongly encourage anyone in the market for a new 
vehicle to visit their local Kia dealership and see what we have to offer for 2026” 
 

For more information see Kia.com.  
 
 
Image Caption (Left to Right): Ronan Flood, Managing Director at Kia Ireland. 
Criostoir Sleator, Dealer Principal at Sleator Kia. Garret Murphy, Managing Director at 
Rockwell Engineering and 10,000 th  Kia customer.