Honda to go capital in 2027

Honda’s next generation vehicles, due in 2027, will wear the 
brands refreshed design, a new ‘H mark’ that will adorn both 
EV and major hybrid-electric (HEV) models. In addition, it will 
be applied to other areas of its business – including dealership 
locations, communications initiatives, and automobile 
motorsport activities. 

First introduced in 1963, the H mark has undergone several 
design changes over the years, with this latest iteration having 
first been introduced to mark the arrival of its next-generation 
EVs, including the Honda 0 Series. The design represents two 
outstretched hands, marking Honda’s commitment to 
augmenting the possibilities of mobility and serving the needs 
of people around the world, and will be rolled out gradually 
across the automobile business. 
With a particular focus on the application of electrification and 
intelligent technologies, the new H mark embodies how Honda 
is planning to tackle the period of transformation currently 
being experienced by the automobile industry.