HONDA IRELAND APPOINT OF BILLY NAUGHTON LTD AS NEW AUTHORISED DEALER
Published on 07th August 2026 at 15:07
Billy Naughton’s, in the heart of Tralee, County Kerry, has been providing transport
to the Munster region since its foundation in 1968. It now adds the Honda franchise
to its menu of offerings, having been recently appointed as an authorised dealer by
Honda Ireland, part of the Gowan Group
Billy Naughton has built a long-standing reputation as one of Kerry's most trusted
and respected motor retailers, earning a reputation for exceptional customer service,
professionalism and expert advice, helping generations of motorists find the vehicle
best suited to their needs.
John Saunders, Managing Director of Honda Ireland, speaking on the appointment,
stated “We are delighted to extend our warmest welcome to Billy Naughton Ltd as
they join the Honda Dealer Network. With the strength of Billy Naughton Ltd, we
believe that our partnership creates a wonderful opportunity for the Honda brand to
thrive in County Kerry. Their commitment to delivering a customer-first experience
makes Billy Naughton's a natural fit for the Honda brand.
Billy Naughton, Managing Director of Billy Naughton Ltd added, “We are pleased to
partner with Gowan Auto and represent the Honda brand. Their history of customer
focus is the perfect pairing for our dealership. It is a great period to join the brand
with a strong model line-up including the new Civic, new Prelude and the CR-V,
along with the latest additions of well-known brand ambassadors including Simon
Delaney and Anna Daly.”
Honda Ireland is part of Gowan Auto, which is also the exclusive importer and
distributor of Alfa Romeo, Citroën, DS Automobiles, Fiat, Fiat Professional, Jeep,
Leapmotor, Opel, and Peugeot in the Republic of Ireland. Gowan Auto is a member
of the family-owned holding company, the Gowan Group, and recently made a
significant commercial investment in a new Citywest premises, to future-proof the
business and to meet its dealer partners’ sales, parts, technical and after-sales needs,
more readily. The company has set its sights on considerable, sustainable growth in
the coming years, with much emphasis being placed on strengthening its franchise
Dealer Networks.
