Great Wall Motors numbers its future

Published on 05th December 2023 at 20:38

From 2024 on, Great Wall Motor (GWM) will introduce its “ONE GWM” strategy, 
this strategic shift signifies GWM's commitment to a more cohesive and recognizable 
global presence, particularly in the European market. 
With its ONE GWM strategy, GWM aims to optimize its European market entry 
approach and maximize its brand strength. The decision to market and distribute all 
cars under one brand will increase the visibility of the Chinese automaker and allow 
GWM's partners to apply a synergetic and efficient commercial approach from 
distribution down to dealer lever. 
As part of its new brand strategy, GWM has implemented a reworked numerical 
naming system. What all vehicles have in common, though, are the pivotal features 
of all GWM products: high-end technology such as advanced driving assistants, 
exceptional design, outstanding interior material quality and NVH (Noise, Vibration, 
and Harshness), long-lasting quality, and uncompromising safety with several 5-star 
ratings from Euro NCAP crash tests. 
The ORA FUNKY CAT will now be known as the GWM ORA 03 and the All-new Next 
ORA will be known as the GWM ORA 07 from January 1 st in Ireland. The GWM ORA 
07 will be available in Ireland in 2024, followed by a compact SUV in 2025. 
Thiemo Jahnke, European Brand and Marketing Director at GWM Europe, explains: 
“Buying, owning, and driving a GWM car will be as straightforward, stress-free, and 
uncomplicated as never before. Together with our partners, we are working on a 
range of services, products, and offers across the entire customer journey. Starting in 
2024, we aim to make our customers’ experience with GWM simple and even more 
enjoyable. “ONE GWM” will help us bring this promise to life, as it allows us to 
bundle our efforts for all our customers under one brand roof.” 
GWM ORA is currently in countries Germany, UK, Ireland, Sweden, and Israel. In 
2024, GWM aims to expand its presence in many additional markets, e.g., Spain, 
Italy, Portugal, Belgium, Luxemburg, Netherlands, Austria, Switzerland, Denmark, 
Iceland, and Bulgaria. Agreements with strong, established partners are in 
preparation. More details will be announced soon.