Ford have announced its strategic partnership with Renault Group as a first step to
accelerate the next phase of its European transformation, reinforcing its
commitment to the region for both retail and commercial customers with a strategy
focused on agility, cost efficiency, and a sharpened brand promise.
Building towards a sustainably profitable business in Europe, Ford’s next chapter
will see a new product offensive driven by the introduction of new multi-energy,
affordable cars and commercial vehicles designed to support customer choice on
their journey to electrification and boost the company’s competitiveness in an
aggressive market. The planned new vehicles will enhance Ford’s existing product
range and are expected to arrive in showrooms in 2028.
Jim Farley, president and CEO of Ford Motor Company commenting on this latest
alliance, said, “As an American company, we see Europe as the frontline in the
global transformation of our industry,” said “How we compete here - - how we
innovate, partner, and invest -- will write the playbook for the next generation. We
are committed to a vibrant future in Europe, but that future requires us to move with
greater speed and efficiency than ever before.”
The Ford/Renault partnership includes:
Passenger Vehicles:
An agreement to jointly develop two Ford-branded electric vehicles on Renault’s
Ampere platform, arriving in showrooms in 2028. While leveraging shared
architecture for efficiency, Ford will lead the design and driving dynamics to ensure
these vehicles are distinctly Ford.
Commercial Vehicles:
A Letter of Intent (LOI) to explore the joint development and manufacture of Ford
and Renault branded light commercial vehicles, leveraging common platforms to
drive industrial scale.
The partnership combines the expertise, industrial scale and supply base of two
major brands, delivering the efficiency and manufacturing scale needed to compete
in a highly dynamic region.
Jim Baumbick, president, Ford Europe, said, “Our plan is about unleashing the Blue
Oval. We are leveraging strategic partnerships to ensure competitiveness, but we are
obsessing over the product. These will be fun-to-drive, fully connected vehicles that
stand out from the crowd.”
Renault currently produce the Twingo, Renault 5, and Renault 4 on their AmpR
platform, while the larger AmpR Medium platform is home to their Megane and
Scenic models.
Currently, Ford offers four battery-electric passenger cars in Europe, the BEV Puma
and the Mustang, while using the VW MEB platform, they produce the Explorer and
Capri in its new Electric Vehicle Centre in Cologne, Germany.
Harnessing data to drive productivity for commercial customers
Ford Pro continues to be the engine of the company’s European business. This
division is moving beyond hardware to offer a comprehensive ecosystem of software
and services. By turning billions of vehicle data points into actionable intelligence,
the Ford Liive Uptime system delivered an estimated 820,000 additional days of
vehicle uptime to European businesses in 2024 alone.
Ford Europe - Building on a history of partnerships,
The announcement with the Renault Group builds on Ford’s history of successful
partnerships in Europe with Koç Holding and Volkswagen. Ford are leveraging
partner platforms to develop products that are affordable, innovative and highly
differentiated.
Ford Otosan, their joint venture with Koç Holding is widely regarded as one of the
most successful partnerships in the industry and is a significant value driver for their
commercial vehicle business in Europe. Integrated with Ford’s European industrial
footprint, Ford Otosan plants are supplied with electric drive units produced in
Halewood, UK following a £380 million investment in the plant, and advanced
engine technology from Ford’s Dagenham plant in the UK.
Ford’s cooperation with Volkswagen is delivering significant contributions to
strengthening both their commercial vehicle and passenger car businesses.
At the same time, Ford is evolving its industrial operations in Europe, designed to
support the shift to multi-energy vehicles and deliver customer choice. Ford’s
Valencia plant will continue to play a critical role in realizing Ford’s plan for an
enhanced passenger vehicle portfolio in Europe.