FIAT IRELAND ANNOUNCES SPONSORSHIP OF RTÉ’S WINTER OLYMPIC COVERAGE
Published on 09th February 2026 at 10:22
Fiat Ireland will be the official sponsor of RTÉ’s Winter Olympic coverage on RTÉ
Player for the Milano Cortina 2026 Winter Games, taking place from 6th to 22nd
February 2026. The partnership will give the brand prominent visibility with Irish
audiences during one of the year’s biggest global sporting events.
RTÉ Player will serve as Ireland’s home of the Olympic Winter Games Milano
Cortina 2026. Two dedicated Winter Olympic channels will broadcast live from 9 am
to 11 pm every day, offering extensive coverage including all major sessions and every
ceremony so fans can follow the action as it unfolds.
As part of the sponsorship, 10-second Fiat branded stings will appear ahead of every
live stream across both RTÉ Player Olympic channels. This activity not only reaches
a large national audience but also represents a natural fit for Fiat, as the Winter
Olympics mark the first major Games coverage in Ireland since Fiat Ireland became
the official car partner to Team Ireland.
Team Ireland will have four athletes competing across alpine skiing, cross-country
skiing and freestyle skiing. The contingent includes:
Cormac Comerford (Alpine skiing)
Anabelle Zurbay (Alpine skiing)
Thomas Maloney Westgård (Cross-country skiing)
Ben Lynch (Freestyle skiing . Halfpipe)
Their events take place throughout the Games from 7 to 21 February, with the
Opening Ceremony on 6 February and the
