Dacia brings new meaning to EuroMillions

Published on 02nd October 2023 at 15:12

One million is still a big number. Eight million is beyond impressive, so the folk in 
Dacia who have reached this milestone on sales, have every reason to whoop and jig 
around their showrooms. 
Back in 2004, this Romanian brand commenced its exciting journey, promoting a 
pragmatic vision for vehicles and constantly redefining what matters by focusing on 
offering the best value for money on the market. 
In the 18 years since, which has seen Dacia first expand into Eastern Europe and 
later into many more countries across the continent, the brand has gone from 
strength-to-strength. With its models marketed in 44 countries around the world, 
the brand has gathered an ever-growing following and a reputation for being a 
disruptive force in the automotive industry. 
Although its birthplace, Romania, is one of Dacia’s top five countries, France 
represents its leading market in terms of sales, followed by Italy. For the second 
consecutive year, Dacia is the leading retail brand in Europe. 
2023 has also been a highly memorable year for Dacia in Ireland with the brand 
celebrating 10 years and over 35,000 sales since launch. 2023 has been Dacia 
Ireland’s best ever year for sales, with almost 5,000 units done. 
This success helped Dacia achieve a record market share of 7.6% in the European 
retail market (compared with 6.2% in 2021). For the sixth consecutive year (since 
2017), the Dacia Sandero was the most sold car in the European retail market. The 
Duster ranked second in 2022 and has also been the best-selling SUV to retail 
customers since 2018. 
These two best-selling models have played a major role in Dacia reaching the eight 
million sales milestone. Broken down by model, the figure consists of 2.78 million 
Sanderos, 2.26 million Dusters, 1.97 million Logans, 630,000 Dokkers, 346,000 
Lodgys, 93,000 Springs, 80,000 Joggers, 107,000 others including Solenzas. 
The impressive figures prove that customers have strongly bought into the brand 
philosophy, which has never deviated over the years. To symbolise the trust between 
Dacia and its customers, the brand introduced its new emblem – “Dacia Link” – in 
2021, which consists of a ‘D’ and ‘C’ connected in the middle. 
Further highlighting the brand’s rugged and adventurous nature, 40% of customers 
live in the countryside. People who purchase the Dacia Spring – Europe’s most 
affordable new electric car – are the most rural (50%), the innovative all-electric 
hatchback being at home in the country as it is in the city. 
Due for launch in Ireland in 2024, the all-electric Spring also plays a significant role 
in Dacia striving to address the concerns regarding future mobility. 

Having disrupted the automotive industry for the past 18 years, the brand is set to 
continue its revolution, evolving and innovating to meet customers’ mobility 
requirements today and tomorrow.