One million is still a big number. Eight million is beyond impressive, so the folk in
Dacia who have reached this milestone on sales, have every reason to whoop and jig
around their showrooms.
Back in 2004, this Romanian brand commenced its exciting journey, promoting a
pragmatic vision for vehicles and constantly redefining what matters by focusing on
offering the best value for money on the market.
In the 18 years since, which has seen Dacia first expand into Eastern Europe and
later into many more countries across the continent, the brand has gone from
strength-to-strength. With its models marketed in 44 countries around the world,
the brand has gathered an ever-growing following and a reputation for being a
disruptive force in the automotive industry.
Although its birthplace, Romania, is one of Dacia’s top five countries, France
represents its leading market in terms of sales, followed by Italy. For the second
consecutive year, Dacia is the leading retail brand in Europe.
2023 has also been a highly memorable year for Dacia in Ireland with the brand
celebrating 10 years and over 35,000 sales since launch. 2023 has been Dacia
Ireland’s best ever year for sales, with almost 5,000 units done.
This success helped Dacia achieve a record market share of 7.6% in the European
retail market (compared with 6.2% in 2021). For the sixth consecutive year (since
2017), the Dacia Sandero was the most sold car in the European retail market. The
Duster ranked second in 2022 and has also been the best-selling SUV to retail
customers since 2018.
These two best-selling models have played a major role in Dacia reaching the eight
million sales milestone. Broken down by model, the figure consists of 2.78 million
Sanderos, 2.26 million Dusters, 1.97 million Logans, 630,000 Dokkers, 346,000
Lodgys, 93,000 Springs, 80,000 Joggers, 107,000 others including Solenzas.
The impressive figures prove that customers have strongly bought into the brand
philosophy, which has never deviated over the years. To symbolise the trust between
Dacia and its customers, the brand introduced its new emblem – “Dacia Link” – in
2021, which consists of a ‘D’ and ‘C’ connected in the middle.
Further highlighting the brand’s rugged and adventurous nature, 40% of customers
live in the countryside. People who purchase the Dacia Spring – Europe’s most
affordable new electric car – are the most rural (50%), the innovative all-electric
hatchback being at home in the country as it is in the city.
Due for launch in Ireland in 2024, the all-electric Spring also plays a significant role
in Dacia striving to address the concerns regarding future mobility.
Having disrupted the automotive industry for the past 18 years, the brand is set to
continue its revolution, evolving and innovating to meet customers’ mobility
requirements today and tomorrow.