CUPRA Ireland joins forces with 3Arena as the new electric motoring partner

Cupra sings its own tunes at 3Arena 

Cupra Ireland continues to strengthen its partnership with 3Arena this year with the 
integration of Cupra brand experience touchpoints throughout the venue. The music 
venue is a unique platform to showcase the brand’s latest models and electric 
mobility offering. Cupra is a brand steeped in music and has already joined forces 
with one of Europe’s leading festivals, Primavera Sound.   
 
Since 1988, the 3Arena has been bringing live entertainment to the people of Dublin 
and Ireland, with thousands of artists playing on stage. Located in Dublin’s 
Docklands and managed by Live Nation, the 3Arena is one of the largest custom- 
built music venue in Europe and has average visitors of more than 1 million per year.  
 
Just like the Cupra range, 3Arena is designed with the audience in mind, the 
stunning state of the art entertainment venue caters for blockbuster shows as well as 
intimate gigs. This year the 3Arena has welcomed some of the biggest names and 
talents in music. 
 
Caroline Lawlor, Marketing Communications Manager at Cupra Ireland said, “We 
pride ourselves on understanding what is important to our customers and we know 
music is embedded in our culture for so many here in Ireland. Partnering with an 
established and renowned venue like 3Arena, synonymous for attracting the very 
best music acts, will afford an excellent platform to tell the Cupra brand story in 
Ireland over the coming years” 
 
Sian Redmond, Director of Marketing Partnerships at Live Nation said, “It’s an 
incredibly exciting time for our industry, record numbers of fans are seeking out live 
entertainment experiences and we’re delighted Cupra are joining us on this journey 
at 3Arena. As a venue, we are always pushing to innovate and to improve upon the 
fan experience and Cupra very much share in this vision. We believe our audiences 
will really embrace the Cupra brand and look forward to collaborating in bringing 
this partnership to life for fans.” 
 
Cupra Ireland have created a number of playlists on Spotify celebrating a range of 
musical artistry, including a playlist featuring tracks from performing artists at 
3Arena, marking the partnership with Ireland’s best live venue.  
 
The Cupra model range includes the brands best-selling model to date, the Cupra 
Formentor, a unique SUV with both style and power. The new Cupra Leon and Leon 
Sportstourer line up offers a broad range of engines allowing customers to choose the 
vehicle that best suits their needs. The Cupra Ateca, offers a quality, spacious cabin, 
while the latest model to join the tribe is the 100% electric Cupra Born.    
 
Find out more about the Cupra model range and configure your choice 
at cupraofficial.ie