BMW Ireland’s Happy Old Year of 2025
Published on 12th January 2026 at 21:34
BMW Group Ireland has delivered a strong performance in 2025, reporting 5,868
registrations, with over 19 per cent of these vehicles being battery electric vehicles
(BEV). The BMW brand recorded 5,143 registrations (2024: 4,619). MINI registered
a total of 725 vehicles with almost half of these fully electric.
The BMW brand registered 801 fully electric models in 2025, with year-on-year
growth in key electric models including the BMW iX1 and BMW iX2.
Helen Westby, Managing Director, BMW Group Ireland, commenting on the figures,
said, “BMW Group Ireland has delivered a strong year, with BMW establishing its
position as Ireland’s leading premium automotive brand and MINI continuing its
momentum with a revitalised model range,”
“Our focus remains on giving customers the right choice of vehicle at the right time.
We will begin customer deliveries in March of the first Neue Klasse model, the BMW
iX3, marking the start of a new generation of BMW vehicles that deliver a clear leap
forward in technology, design and driving dynamics.
The BMW iX1 led the brand’s all-electric registrations (372 registrations) thanks to
its competitive pricing and inclusion in the current Government incentives (the SEAI
Grant, Vehicle Registration Tax (VRT) relief, and 0% Benefit-In-Kind (BIK)
threshold). It’s imperative the Government continues to support the BEV market if
we want to build on this momentum.”
Meanwhile demand for plug-in hybrid models continued to grow, with a total of
3,153 PHEV registrations, increasing by 33 per cent over 2024, with models such as
the BMW X3 and BMW XM outperforming expectations.
Best Sellers
In addition to its all-electric success, BMW’s wider model portfolio continued to
perform strongly. The BMW X5 and BMW X1 were the brand’s best-sellers, while the
BMW 5 Series and BMW 1 Series also recorded significant increases. Following its
first full year on sale in Ireland, the fourth generation BMW X3 recorded a 49.5 per
cent increase in registrations, reflecting continued customer appeal driven by its
refreshed design, plug-in hybrid technology and advanced in-car technology.
M5 popularity
BMW M recorded another market-leading year in Ireland in 2025, with 150 BMW
M5 registrations, reflecting strong demand across both M Performance and M High
Performance models and underlining the brand’s appealing blend of everyday
usability thanks to its plug-in hybrid motor technology while also delivering
motorsport-inspired performance.
MINI’s standout year
Following its successful transition to The New Retail in 2025, MINI saw significant
momentum throughout the year. Registering a total of 725 units, MINI achieved
48.55 per cent BEV sales and a significant increase in sales up 29 per cent from
2024, driven by the brand’s completely revitalised product portfolio.
“2025 has been a standout year for MINI in Ireland, driven by the growing demand
for our fully electric models alongside the continued success of our most iconic
vehicles,” said Julie Bothwell, Sales and Marketing manager for MINI Ireland.
“The successful transition to an agency model under The New Retail has been
underpinned by the commitment of our retailer partners, who have played a vital
role in delivering this performance. With nearly a third of our sales now fully electric,
MINI continues to make progress in its electrification journey while staying true to
the brand’s iconic character.”
BMW Group Ireland registrations - January to December 2025
2025 2024 per cent
change
BMW 5,143 4,619 +11.3%
MINI 725 561 +29.2%
of which MINI BEV 325 133 +164.7%
Total BMW Group Ireland 5,868 5,180 +13.28%
