Alfa Romeo sprout four new models at Brussels Motor Show

Alfa Romeo made some noise at the 102nd Brussels Motor Show in 2026, 
introducing four models: from the exclusive Giulia Quadrifoglio Luna Rossa and the 
Belgian launch of the New Tonale to the Stelvio Quadrifoglio Collezione and the new 
Junior Sport Speciale.  
  
Santo Ficili, Alfa Romeo CEO, stated: “We are ending the year in terms of 
commercial performance and new products, and are about to experience a 2026 even 
richer in passion, audacity and strategic vision. Alfa Romeo is now a truly global 
brand: we maintain a presence in over 70 countries and are seeing double-digit 
growth, at +19% worldwide since the beginning of 2025. Europe has sped up to 
+29%, North America has been confirmed as our second strongest region, while 
MEA and IAP have risen by +20% and +51% respectively. This growth is 
demonstrated by the compact Junior that has already won almost 60,000 customers 
worldwide, bringing new energy to the brand. Plus, orders for the Giulia and Stelvio 
Quadrifoglio will reopen in the first quarter of 2026, to reaffirm the central role of 
performance and emotion in Alfa Romeo's DNA. And to start the new year with a 
powerful symbol of our values, we begin 2026 with the Giulia Quadrifoglio Luna 
Rossa. It celebrates the partnership with the Luna Rossa team, founded on 
performance, innovation, competitive mentality and its deep roots in the Italian 
identity.” 
 
Eyes and hearts will focus on the world premiere of the Giulia Quadrifoglio Luna 
Rossa, the new very limited series, with only ten units in the world, that combines 
Italian excellence, extreme performance and absolute exclusivity. The special series 
is the first fruit of the partnership between Alfa Romeo and Luna Rossa. Together 
they will face the challenge of the 38th America's Cup, the most prestigious sailing 
competition in the world, to be held in Italy for the first time, in the iconic setting of 
the Bay of Naples.  Max Sirena, Luna Rossa CEO, noted: “There is a natural affinity 
between Luna Rossa and Alfa Romeo: deep-seated roots, Italian tradition, sporting 
spirit and the constant pursuit of excellence. We even share our distinctive colour, 
red. Our partnership is rooted in shared values and its value is constantly growing.”  
 
It is the most efficient and radical Quadrifoglio model ever, made possible by a new 
low-drag aerodynamics package that generates up to five times more load than the 
production version, ensuring exceptional stability at all speeds: at 300 km/h, it 
reaches an impressive peak of 140 kg downforce. The leading role is played by the 
spectacular rear wing with dual profile, supported by two central pylons inspired by 
the foils of the Luna Rossa AC75. Under the bonnet pulsates the iconic twin-turbo 
520-hp 2.9 V6, combined with mechanical self-locking differential. The eyecatcher in 
the bodywork is the sophisticated iridescent livery, reminiscent of the shades of the 
Luna Rossa hull. Inside, the Sparco seats stand out, upholstered with textures and 
graphics inspired by the Personal Flotation Devices (PFDs) used by the boat’s crew, 
while the dashboard is embellished with original material from Luna Rossa sails. 
 
The New Tonale can also be seen at the Brussels Motor Show, its debut on the 
Belgian market just a few months after its international launch. An evolution of the 
brand's first C-SUV, the new generation further elevates the sporty character and 
appeal of a design immediately recognisable as Alfa Romeo. The model on display is 
the Sport Speciale launch version in Rosso Brera, with black and white Alcantara 

interiors. Alongside, the fascinating Stelvio Quadrifoglio Collezione, which together 
with the Giulia Collezione makes up the new global limited edition, with only 63 
units on sale, to pay homage to the legendary Quadrifoglio that appeared on a 
production car for the first time in 1963. 
The exhibition is rounded off by the Junior Sport Speciale with black livery and in 
the 100% electric variant with 156 hp, which interprets the model’s dynamic 
character with distinctive aesthetics, fine materials and specifications with a wealth 
of segment-leading technology and safety.