Alan Bateson has been named the new Brand Director, Volkswagen Passenger Cars
Ireland. He over from Rodolfo Calixto who has moved to Volkswagen Group China,
Alan brings a wealth of experience to his new role, gathered during his years as
Brand Director for VW Commercials, where has a strong track record of success,
having overseen significant growth and brand recognition during his tenure. Prior to
that he was Head of Aftersales for Volkswagen Group Ireland from 2009.
In this new role as Brand Director for Volkswagen Passenger Cars, Alan will be
responsible for leading the brand in Ireland as it transitions towards e-mobility and
strives to meet its ambitious sustainability goals.
Volkswagen Passenger Cars has a 22% market share, its ID.4 is Ireland’s best-selling
electric vehicle two years running and tops the sales charts in 2023 with a 15.7%
Commenting on the appointment, Alan said: “I am thrilled to take on this new role
with Volkswagen Passenger Cars Ireland. This is an incredibly exciting time to be
working in the motor industry and Volkswagen is leads the way as we transition to e-
mobility and full sustainability.”
In his role as Brand Director for VW Commercials last year, Alan led the introduction
of the brand’s first electric vehicle, the Volkswagen ID. Buzz, which went on to
become Irish Car of the Year and Irish Van of the Year 2023, the first time a single
model has won both awards in the same year.
Carla Wentzel, CEO of Volkswagen Group Ireland, said: “We are delighted to
welcome Alan to his new role as Brand Director for Volkswagen Passenger Cars
Ireland. Alan's experience and proven track record will be instrumental in driving the
Volkswagen brand forward and ensuring we continue to provide our customers with
the best possible experience.”
Alan, who officially takes on his new position from June 1, added: “I am really excited
to start working alongside the talented Volkswagen Passenger Cars team in Liffey
Valley as well as our first-class dealer network. Together, we will strive to give our
customers the best possible experience while working towards our goal of a more
sustainable future for Volkswagen in Ireland.”
We at beepbeep.ie wish Alan well in his new role.