The name is Arteon, a new VW saloon that will enter the market in the segment above Passat and will make itself known at the Geneva Motor Show 2017 in three months time, its launch will then follow in summer 2017.
In addition to new contours and outline, Volkswagen is also introducing with the Arteon a highly expressive, horizontally accentuated brand look. The bars of the radiator grille extend here into the three-dimensional front headlights, while LED lighting elements additionally emphasise the layout and demonstrate dominance.
The four-door saloon impresses both through revolutionary design and great practical value in use. While the doors' frameless windows reflect the typical stylistic elements of a grand tourer, the top-hinged and wide-opening tailgate provides optimum access to the huge boot.
Tobias Sühlmann, Exterior Designer, explains: “At first sight, the Arteon arouses enthusiasm through its expressive design. It then surprises through its practical virtues. This combination is unique!"
The name Arteon – with the emphasis put on the first syllable – is made up of two component parts: 'Art' describes the saloon's harmonious lines and emotionality. The ending 'eon' identifies it, in the same way as Volkswagen's top model for the Chinese market, the PHIDEON, as a premium model.
Tony Toner - Motoring Correspondent for BeepBeep.ie