8th November 2016

Features: Audi Live – Choosing your Audi from the palm of your hand

Audi Live, a new customer experience technology launched by Audi Ireland, brings the latest Audi models to customers through live video interaction.

This technology, which is powered by Whisbi, a global provider of omnichannel SaaS (software as a service) solutions, will allow customers to interact with two Audi gurus in real time, ask questions and explore an Audi model from the comfort of their own home, via a phone, tablet or computer. Audi Live is also available outside typical business hours, from 7pm to 10pm Sunday to Thursday, allowing customers to browse later in the evening after work.

This new initiative will give customers both the time and the specific information on their model of choice, enabling their purchase decision to be enhanced, all prior to any interaction with a dealer. Audi Live’s involvement with customers during this phase is clever and very beneficial, given that customers do the majority of their research online before walking into a dealership.

Richard Molloy, Head of Marketing and Product at Audi Ireland commented, “Audi Live is a first for the car industry in Ireland. It underscores the brand’s commitment to Vorsprung Durch Technik, or innovation through technology, and demonstrates Audi’s willingness to use the latest technology to deliver an enriched customer experience.”

Kevin Dunne, Digital Marketing Manager at Audi Ireland, further explained, “With Audi Live, we want customers to feel like they’re personally getting hands on with an Audi model. Audi Live is an online experience where visitors to audi.ie can experience Audi models, in this instance the new Audi Q2, in real-time. Users can ask our Audi gurus to examine and demonstrate certain features, ask questions and get a complete tour of the car, both inside and out. For example, if you want to know what the exterior looks like, how large the boot is or what the Audi Smartphone Interface is like, our Audi gurus can demonstrate all of these features in real-time.”

Audi Live has been launched as part of the Audi Q2 campaign and if successful, consumers should expect to see the platform fully integrated into Audi Ireland’s digital customer service experience.


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