It's that time of year again, when the World's Motor Industry descends upon Geneva to show off their upcoming model releases and the goodies of their Concept cupboards. The 86th International Geneva Motors Show kicked off yesterday for the Press, and officially opens today to the public, running from 3rd March until the 13th March. Ten days of automotove aspiration lie ahead as we drool and dream over the cars unveiled.
The inaugural Geneva Motor Show opened in 1905. Over the years, it has been host to the premier of many iconic cars such as the Jaguar E-Type in 1961, the Mercedes-Benz 250SL in 1967 and the Audi Quattro. An interesting point is that the Geneva Show is regarded as an important one in the Motor Show calendar due to its impartiality, taking place in a country with a strong automotive tradition, yet no auto industry of its own.
New models are on display from most of the major brands at the 2016 event, including Mercedes-Benz, SKODA, Hyundai, Volvo, Ford, Citroen (DS), Opel (Vauxhall), Audi and more.
As the World's Press takes in the new releases, here's what's grabbing the attention of commentators;
Going Electric: A growing selection of hybrid and electic cars is now a feature of all the big Motor Shows, and concept cars such as the DS E-Tense and McLaren's Ultimate Series latest will be on display. Closer to market Hyundai's new Ioniq, designed to take on Toyota's Prius, is regarded by some as the most important of this category at this year's Show, and Nissan is promising significantly longer battery life technology for it's Leaf.
Concept Cars: If it's futuristic design that gets your heart pumping, The Telegraph has created a great list of Top 10 Concept Cars from the Show - see them here. We'll take a closer look at some of these models over the course of the Show.
Stay tuned for more on Geneva 2016.